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The thing about the Institute is this: it’s no secret, what we do here. It’s common knowledge, both locally and online, and while the details of patient files and therapeutic methods are of course confidential, you’d be hard pressed to find a girl who knows where our complex is but not what happens inside. No one who enters emerges the same person. Many don’t emerge at all, as a person or otherwise.

Yet nearly all of them come to us of their own accord.

Why is that? Why would you, in possession of full knowledge or at least wild rumors about the treatment we plan to inflict on you, walk through our doors and sign away your life to our tender mercies? It seems counter to every instinct of self-preservation. Most of our clients are financially stable, and all arrive in good physical health. Your complaints are little things: bad habits, flaws of character, shames, mistakes and regrets. What drives you all to surrender voluntarily to the slow, thoughtful cruelty of men, women and machinery bent on breaking you?

It’s likely you couldn’t articulate the answer if you tried. But we can. We’ve seen you before, you and every girl like you. We know you’ve spent your whole life alone inside, frustrated, aching and empty, trying to smother the roaring fire of needs you do not and cannot understand. You have been hiding it so long that everything in you hurts. You are already suffering.

You want to believe that your pain can be fucked away.

Whether that’s true is something you’ll have to see for yourself—but only we can show you. You know that. So you’ll take a deep breath, step into our parlor, and hand over your body in the hopes that we’ll break it open to fix your soul.

That’s the thing about behavior correction, you see. It only works if you really want to change.